Methodology

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  • Methodology
    • QUALITATIVE
      • A more subjective method
      • Assumes social reality is constantly adapting using non-numerical methods
      • Description, experiences, understanding
      • Interviews, focus groups, diaries...
    • QUANTITATIVE
      • Numerical method of collecting data.
      • More objective method
      • Assumes reality is constant
      • Questionnaires, Survey...

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