Conformity: Types and explanations AO3

?
  • Created by: Jordan64
  • Created on: 24-08-17 13:43
View mindmap
  • Conformity: Types and explanations AO3
    • Individual differences in NSI
      • People who care more about being liked are more affected by NSI. They are nAffiliators - people with greater need for social relationships
        • McGee and Teevan (1967): found that students who were nAffiliators more likely to conform
          • Desire to be liked underlines conformity for some people more than others - one general theory doesn't cover fact there are differences
    • ISI: research support
      • Lucas et al (2006) asked students to give answers to easy and more difficult maths problems
        • There was more conformity to incorrect answers when the problems were more difficult - especially true for student who rated maths ability as poor
          • People conform in situations when they don't know answer - look to others and assume they know better than us (NSI)
    • Limitation ISI: Individual differences
      • Asch (1955): students less conformist (28%) compared with other participants (37%)
        • Perrin and Spencer (1980): Less conformity in students - in this study they were UK engineering students (high self-efficacy)
          • People who are knowledgeable and/or more confident are less influenced by 'right' view of majority - self efficacy factor unaccounted for
    • Limitation of NSI and ISI: 'two process' oversimplified
      • Deutsch and Gerard (1955): suggested two process - behaviour due to either ISI or NSI
        • Conformity was reduced when dissenting participant introduced in Asch (1955) variation - social support (NSI) or alternate source (ISI)?
          • Isn't always possible to know whether NSI or ISI are at work - the two process model is too reductionist
    • Strength of NSI: Research support
      • Asch (1951): asked participants to explain why they agreed with wrong answer - most common was afraid of disapproval (NSI)
        • When Asch asked participants to write down their answers, conformity dropped to 12.5% from original 36.8%
          • Supports participants own reports that they were conforming because of NSI

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Social Influence resources »