Conformity and explanation for conformity

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  • Conformity and explanations of conformity AO1
    • Explanation for conformity
      • Normative social influence
        • Acts same way as the majority without accepting their point of view
          • Compliance
            • Fear of rejection & desire to be accepted
      • Informative social influence
        • Go along with the majority because they agree
          • Internalisation
            • Conformed in attitude and behaviour
    • Conformity
      • Asch
        • Lab/123 US male/undergraduates/ 'vision'/
          • 12 trails confederates gave same incorrect answer= 36.8% correct/ 25% never conformed/ 99% correct= no confederates
            • difficulty= conformity increased

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