Outline and evaluate explanations of conformity
- Created by: Alexandra Cann
- Created on: 24-04-13 17:17
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- Outline and evaluate explanations of conformity.
- AO1
- Types of conformity
- Compliance
- Going along with others to go gain approval or avoid the dissapproval
- Internalisation
- Going along with others because of an acceptance of their point of view
- WHY?
- Normative social influence = the desire to be liked
- Informatioal social influence = the desire to be right
- Compliance
- Types of conformity
- A02
- Bullying - the power of normative social influence has been demonstrated.
- Garandeau and Gilessan (2006) showed how children with a low level of friendship can be manipulated by a skilful bully.
- political opinion- Research has supported the important role that informational social influence
- Fein et al (2007) showed how judgements of candidate performance in US presidential election debates could be influenced by knowledge of the reactions of the majority.
- Bullying - the power of normative social influence has been demonstrated.
- AO1
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