Social Influence
- Created by: 12dellm
- Created on: 09-01-16 11:11
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- Social Influence
- Type of conformity
- Compliance - gain approval
- Internalisation - acceptance of their views
- Identification - associated with a group
- Informational influence - desire to be right
- AO3 Difficult to distinguish / research support african americans / research support smoking take up
- Normative social influence - aviod disapproval
- Research on Obedience Asch & Zimbardo
- 40 volunteers participants real one was a teacher had to administer shock levels up to 450v
- AO3 Ethical issues / internal validity / individual differences / historical validity
- Situational factors
- Proximity - obedience dropped SPACE
- location - dropped by 48%
- Bushman - power of uniform
- Explanations for Obedience
- Legitimacy of Authority - person must perceive an individual in a position of social control
- AO3 Cruelty / doesnt explain nazis / LA justfies harm / loss of self control
- Agentic State - person acts as an agent to carry out another persons wishes
- Authoritarian Personality
- Authoritarian Personality - a distinct personality pattern characterized as absolute obedience to authoirty
- F scale - developed in california as a meausre of authoritarian traits
- Elms & Milgram - 20 obediant and defiant ptcs completed a MMPI & F scale + asked open ended questions
- little difference on MMPI / Higher levels of authoritarian in obedient ptcs
- AO3 Lacks flexibility / obedient parents had better relationship with parent / education / correlation between RWA & maximum voltage shocks
- Authoritarian Personality - a distinct personality pattern characterized as absolute obedience to authoirty
- Resistance to social influence
- Social Support - enables individuals to resist conformity / breaks unanimity / disobedient were viewed as role models
- Locus of control - internal & external
- AO3 external LOC were easily persuaded / Rosenstrasse protest / more effective from first responder / LOC related to normative but not informational influence
- Minority Influence
- AO3 flexibility in jury / real value of minority influence / majority processes the information more / difficult to convince
- Moscovici et al -
- consistent minority influence naive ptcs to say green 8% / inconsistent exerted little influence
- 4 naive ptcs and 2 confederates shown blue slides G1 consistent G2 inconsistent
- Minority and behavioral style
- Wood et al - consistent
- Flexible
- Commitment
- Social Inlfuence processes in social change
- AO3 Minority influence is latent / perceived as deviant limits influence / Schultz energy level / communist manifesto
- Minority influence - drawing attention to an issue 2) cognitive conflict 3) consistency of position 4) argumentation principle 5) snowball effect
- Majority influence - social norm intervention correct perception through advertising actual norms e.g. Most of us don't drink and drive
- Variables affecting conformity / social roles
- Variables affecting conformity
- Group size
- unanimity of the majority
- Key Studies
- Stanford prison expeiment
- male volunteers assigned either prisoner or guard roles
- AO3 Not automatic / ethical / response to powerful demand characteristics
- guards became trynnical and abusive with prisoners / prisoners conformed showing extreme behaviour
- AO3 Not automatic / ethical / response to powerful demand characteristics
- guards became trynnical and abusive with prisoners / prisoners conformed showing extreme behaviour
- male volunteers assigned either prisoner or guard roles
- Asch - participants viewed lines of different lengths / confederates gave same wrong answer
- conformity rate was 33% / without confederates only 1% failed / avoid disaproval
- AO3 Child of its time / cultural differences / dont understand effects on size / unconvincing confederates
- BBC - Reicher and Haslam
- male volunteers matched on social and clinical measures
- neither guards nor prisonsers conformed / prisoners collectively challenged the authority of guards
- Stanford prison expeiment
- AO3 Child of its time / cultural differences / dont understand effects on size / unconvincing confederates
- Variables affecting conformity
- Type of conformity
- Group size
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