Tide Print Advert - Audience

Why was the target audience aimed at lower-middle class women in the 1950s?
To appeal to their supposed need for innovative domestic technologies
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Why was there an increased focus on brands and their unique selling points?
As it was increasingly popular in the 50s for supermarkets to stock a range of products
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The advert has words such as, whitest, cleanest, etc. What are these called?
Superlatives
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Who created the Reception Theory?
Stuart Hall
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What is reception theory?
how the audience interprets the message
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Why is the woman dressed in the same style as the period movie stars?
So the audience buy the product to be like the women in the advert
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Other cards in this set

Card 2

Front

Why was there an increased focus on brands and their unique selling points?

Back

As it was increasingly popular in the 50s for supermarkets to stock a range of products

Card 3

Front

The advert has words such as, whitest, cleanest, etc. What are these called?

Back

Preview of the front of card 3

Card 4

Front

Who created the Reception Theory?

Back

Preview of the front of card 4

Card 5

Front

What is reception theory?

Back

Preview of the front of card 5
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