Media Language and relating back to Tide
- Created by: amydelicata
- Created on: 08-12-22 14:49
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- Media Language and relating it to Tide
- Codes
- a code is anything that conveys a shared meaning
- Theory: Roland Barthes
- Semiotics (the study of styles)
- Ideology
- Feminism
- Van Zoonen
- Gender is reinforced through discourse, women are objectified, men's bodies' are portrayed differently to women's
- bel hooks
- feminism is a fight against patriarchal oppression, a political commitment and race and class as well as sex have an impact on inequality
- only white women are represented here suggesting that white women are more desirable and completely erasing women of colour or lower class from this advert
- feminism is a fight against patriarchal oppression, a political commitment and race and class as well as sex have an impact on inequality
- Judith Butler
- Gender is a social construct, constructed through repetition and ritual
- women are repeatedly shown in this time period as housewives who should look after their husbands and do the laundry instead of pursuing a career by telling them if they do this they are good wives to their husbands
- Gender is a social construct, constructed through repetition and ritual
- Van Zoonen
- Feminism
- Ideology
- Semiotics (the study of styles)
- Visual (what you see and the shared meaning)
- Dress and Hair
- Hair is a classic 1950's style pushed back with a hairband. It was very practical in war times when women were working on farms and machinery but men wanted their jobs back after the war so now she's ready to clean clothes.
- Body Lang
- hugging Tide as if she's in love.
- Facial Expressions
- look of adoration. mouth pouted like she's going to kiss it
- Dress and Hair
- Technical (how it is made)
- Camera Angle
- Editing
- Conventions
- what elements do you always see
- Main Image
- representation of a white woman C1, C2, D
- two comics of women, one directly speaking to the audience.
- audience are reflected in poster, trust women speaking to them. "women to women"
- representation of a white woman C1, C2, D
- audience are reflected in poster, trust women speaking to them. "women to women"
- Copy
- Z-Line
- Your eye is guided down the page in a Z line that highlights all the important points of the product
- Primary Optical Area
- the main image is the main focus point taking up a large portion of the page and really focusing on the interaction between Tide and the customer
- Slogan
- Tide gets clothes cleaner than any other washday product you can buy
- ''You' personal, direct pronoun
- 'Cleaner' hyperbole
- Tide gets clothes cleaner than any other washday product you can buy
- Logo
- The logo is on the box which the women is looking at
- Good Housekeeping mark, makes poster more trustworthy
- Genre (what type of product is it)
- Print Advert
- Theory: Steve Neale
- "Genres are instances of repetition and differences"
- Narrative (how is it told)
- Theory: Todorov
- Equilibrium, Disruption, Recognise disruption, Resolution, New Equilibrium
- clothes need washing, what do you use?, tide is recommended, everyone loves tide
- Equilibrium, Disruption, Recognise disruption, Resolution, New Equilibrium
- Theory: Levi Strauss
- BINARY OPPOSITIONS
- In Tide's case, it is conceptual, using superlatives saying you can get 'whiter' clothes with Tide, suggesting other products are inferior
- BINARY OPPOSITIONS
- Theory: Todorov
- Semiotics (the study of styles)
- Ideology
- Feminism
- Van Zoonen
- Gender is reinforced through discourse, women are objectified, men's bodies' are portrayed differently to women's
- bel hooks
- feminism is a fight against patriarchal oppression, a political commitment and race and class as well as sex have an impact on inequality
- only white women are represented here suggesting that white women are more desirable and completely erasing women of colour or lower class from this advert
- feminism is a fight against patriarchal oppression, a political commitment and race and class as well as sex have an impact on inequality
- Judith Butler
- Gender is a social construct, constructed through repetition and ritual
- women are repeatedly shown in this time period as housewives who should look after their husbands and do the laundry instead of pursuing a career by telling them if they do this they are good wives to their husbands
- Gender is a social construct, constructed through repetition and ritual
- Van Zoonen
- Feminism
- Ideology
- Codes
- THEORY: Stuart Hall's Recpetion Theory
- woman hugging Tide is the focal point and it's showing that Tide really is what she wants, making the person looking at this feel the need to purchase this amazing product
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