The advert reinforces bell Hooks feminist theory, this is because the advert shows a white woman who are considered more desirable and fit better into the western ideology of beauty
1 of 5
Stuart Hall reception theory
The proairetic codes shows the woman in the main image is focused heavenly on the Tide rather than the audience, this show the importance of Tide to her, it has what she wants
2 of 5
Cultivation theory - Gerbner
Gerbner mentions how the media may influence audiences. This advert may influence people to buy Tide as its seen as better than any other washing product.
3 of 5
David Gauntlett - theory of identity
Woman in the advert is seen as role model of domestic perfection, the audience may construct their own identity into that
4 of 5
Roland Barthes - Semiotic codes
Hermeneutic - 'What women want', creates suspense
Semantic codes - heart above the main image, connotations of love.
5 of 5
Other cards in this set
Card 2
Front
The proairetic codes shows the woman in the main image is focused heavenly on the Tide rather than the audience, this show the importance of Tide to her, it has what she wants
Back
Stuart Hall reception theory
Card 3
Front
Gerbner mentions how the media may influence audiences. This advert may influence people to buy Tide as its seen as better than any other washing product.
Back
Card 4
Front
Woman in the advert is seen as role model of domestic perfection, the audience may construct their own identity into that
Back
Card 5
Front
Hermeneutic - 'What women want', creates suspense
Semantic codes - heart above the main image, connotations of love.
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