Media Language

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  • Created by: leonr4
  • Created on: 30-04-18 09:34
What is the term for the literal interpretation of a media text?
Denotation
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Who created the theory of semiotics?
Roland Barthes
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What is the theory of semiotics?
Signs in Conventions
3 of 8
What elements are used to communicate genre?
Codes and Conventions
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What are the 5 Genre Codes
Setting,Iconography,Narrative,Characters,Technical
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What is a benefit of using the colour red in the Tide advert?
Longest visual distance
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What are traditional conventions of a print advert?
Pack shot,brand logo, tagline
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What is the purpose of the female character endorsing the Tide detergent?
Appeal to the target audience
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Other cards in this set

Card 2

Front

Who created the theory of semiotics?

Back

Roland Barthes

Card 3

Front

What is the theory of semiotics?

Back

Preview of the front of card 3

Card 4

Front

What elements are used to communicate genre?

Back

Preview of the front of card 4

Card 5

Front

What are the 5 Genre Codes

Back

Preview of the front of card 5
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