Tide: Contexts

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  • Tide: Context
    • Historical
      • Post WWII consumer
      • Rapid development of new technologies for the home to make domestic chores easier
        • Vacuum cleaners, fridge-freezers, microwave ovens and washing machines
          • Products linked to these technologies also developed during the time e.g. washing powder
    • Cultural
      • Print adverts from the 1950's used a lot of copy/text
      • Consumer culture was in its early stages of development
      • Lots of new products and brands entering markets and potential customers typically needed more information about them

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