SWOT Analysis is an effective method of identifying the present Strengths and Weaknesses, whilst examining the Opportunities and Threats business firms face in the future.
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What Does the 'S' Represent?
STRENGTHS: What are the advantages? What does the business do well?
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What Does the 'W' Represent?
WEAKNESSESS: What could be improved? What should be avoided? Consider this on an external and internal basis.
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What Does the 'O' Represent?
OPPORTUNITIES: What are the good chances facing you? What are the interesting trends? Changes to technology, government policy and social patterns, population profiles and lifestyle. Attending local Events.
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What Does the 'T' Represent?
THREATS: Obstacles faced, competition, changes in technology, bad debt or cash-flow problems.
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Other cards in this set
Card 2
Front
What Does the 'S' Represent?
Back
STRENGTHS: What are the advantages? What does the business do well?
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