business plan

key points on a business plan

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  • Created by: Tiffany
  • Created on: 03-01-11 12:05

DEFINITION

BUSINESS PLAN: - A report describing the marketing strategy, operational issues and financial implications of a business start-up.

 

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CONTENT

  • details about the business
  • details/personal info about everyone involved in the business(owners, managers & staff)
  • objectives
  • marketing plan
  • production plan
  • fixed assets details
  • sales & cash flow forecast fr the next 2-3 years
  • details of finance and collateral
  • breif account of long-term forecasts and plans
  • SWOT analysis
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BENEFITS

  • Clarifies objectives
  • Identifies SWOT analysis
  • Valuable tool in running the business
  • Can persuade lenders to invest capital in the business
  • Makes owners aware how to acheive the objectives

 

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SOURCES OF INFORMATION & GUIDANCE

  • Government funded Business Link
  • Financial>> accountants and bank magaers
  • Locally>> local trade associations & local enterprise agencies
  • Chambers of commerce
  • 50+PRIME
  • 18-30 prince's Trust
  • Individual advisers (which specialise in small businesses)
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