business plan key points on a business plan 2.5 / 5 based on 2 ratings ? Business StudiesBusiness PlansASAQA Created by: TiffanyCreated on: 03-01-11 12:05 DEFINITION BUSINESS PLAN: - A report describing the marketing strategy, operational issues and financial implications of a business start-up. 1 of 4 CONTENT details about the business details/personal info about everyone involved in the business(owners, managers & staff) objectives marketing plan production plan fixed assets details sales & cash flow forecast fr the next 2-3 years details of finance and collateral breif account of long-term forecasts and plans SWOT analysis 2 of 4 BENEFITS Clarifies objectives Identifies SWOT analysis Valuable tool in running the business Can persuade lenders to invest capital in the business Makes owners aware how to acheive the objectives 3 of 4 SOURCES OF INFORMATION & GUIDANCE Government funded Business Link Financial>> accountants and bank magaers Locally>> local trade associations & local enterprise agencies Chambers of commerce 50+PRIME 18-30 prince's Trust Individual advisers (which specialise in small businesses) 4 of 4
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