To investigate whether individual judgements of jellybeans in a jar was influenced by discussion in groups.
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What was the method?
Participants made guesses, participants then discussed their guesses, group estimates were created, participants made a second estimate
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What were the findings?
Typicality of opinion was increased - individuals' second private estimates tended to converge their group estimates, the average change of opinion was greater among females - women conformed more.
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What were the conclusions?
The judgements of individuals are affected by majority opinions, especially in unfamiliar situations, unless the individuals entering discussion are aware they and the group have differing opinions
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What is an evaluative point for this study?
The deception in this study was less severe than other studies. Therefore, the study could be regarded as more ethically sound.
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What is an evaluative point for this study?
This was a lab experiment using an artificial, unusual situation. It therefore lacks mundane realism - it's not an everyday task, doesn't reflect actual behaviour.
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What is an evaluative point for this study?
This study tells us that majority influene in non-ambiguous situations where people conform to obviously wrong answers
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What is an evaluative point for this study?
The study involved normative social influence and informational social influence
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Other cards in this set
Card 2
Front
What was the method?
Back
Participants made guesses, participants then discussed their guesses, group estimates were created, participants made a second estimate
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