Asch: Aims & Context

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Conformity - 'yielding to group pressure'

  • Jenness study 1932 
  • Students had to estimate number beans in a jar. 
  • Asked to discuss in a group, then make individual estimates
  • Found answers converged to group norm. 
  • Asch criticized - ambiguous task - no obvious answer 
  • Sherif study 1935 
  • Auto-kinetic effect - visual illusion stationary dot appears to move


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