Solomon Asch (1956)
- Created by: Nikki189
- Created on: 09-05-15 16:24
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- Asch
- Aims and Context
- Asch was interested in how people form opinions
- Wanted to understand how people participated in the holocaust
- Conformity is any change in someones behaviour as a result of real pressure
- Peer pressure
- Usually changed to behaviour that is deemed to be socially acceptable
- Important for psychologists to understand conformity
- Asch looked at conformity, for whether people would conform to the majority even if they knew that it was wrong
- Jenness 1932-conform to how many beans in jar, discussion of p's
- Sherif 1932- showed how people would use group opinions as an indicator of what to say when a situation was ambiguous.
- Asch wanted to see if people would conform even if they knew what they where doing was wrong.
- However wanted to remove demand characteristics
- He wanted to see if p's would conform by giving the wrong answer or the correct answer and keep independence
- Procedures
- Lab Experiment
- Student volunteer in 7-9 group of confederates
- Told taking part in visual judgment
- 123 male students from 3 unis
- shown 2 cards
- 1 had 1 line on it the other had 3 different length lines on it
- Had to state which of the 3 line matched the height of the single line
- 1 had 1 line on it the other had 3 different length lines on it
- had to take turns saying which lines matched
- P's sat 2nd from last seat
- Confederate answered correct until card 3
- to avoid suspicion confederates answered correctly on 6
- 12 out of 18 answered incorrectly
- After p's interviewed as to why they did/n't conform
- Findings and Conclusion
- 75% of the p's conformed atleast once out of 18
- 25% of the p's did not conform at all
- of those who did conform they to the group response on 36.8% of the trial
- No fake response in contorl trial. .1% mistakes
- conforming p's underestimated the frequency of their conformity
- Normative social influence
- p's didn't want to stand out
- P's who didn't conform at the start maintained their independence.
- Non-conforms p's believed in own judgement
- Conforming p's did it because they didn't want to be wrong and ruin results
- Methodology
- Ethics
- no physical harm +
- Possible psych harm -
- Deception -
- Not told the full information about the study -
- Uninformed consent -
- Sample
- sample size-good
- andocentric -
- similar age -
- volunteer sample used +
- Ethnocentric -
- Validity
- Bad pop validity -
- internal validity good +
- Lack external validity
- Lacks mundane realism
- Artificial setting
- Reliability
- Easily be replicated-lab
- good external reliability-Bond and Smith
- disagreed by nickleson
- Ethics
- Alternative reseacrh
- + Neto- conformity in porugese women. 59% conformed once
- +Bond and Smith- Meta analysis. individualist and collectivist cultures
- -Perrin and Spencer- "child of its time"
- -Nicholson and Cole- Number of incorrect responses less than reported by asch.
- Aims and Context
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