‘THE ROLE OF DISCUSSION IN CHANGING OPINION REGARDING A MATTER OF FACT.’ Arthur Jenness (1932)
The most interesting result from the study is how majority influence caused individual judgements to converge. The task Jenness gave his participants had no obvious answer. Therefore the conformity produced was motivated by informational social influence, where individuals in uncertain situations look to others for guidance as to how to behave. Jenness’ research is now regarded as a ground-breaking study into informational social influence.
Aims of the study
The aim of the study was to investigate whether individual judgements of jelly beans in a jar was influenced by discussion in groups.
1) Participants made private, individual estimates of the number of jelly beans in a jar.