Conformity
- Created by: elliecouch1
- Created on: 07-10-18 11:32
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- Conformity
- Social influence
- Normative
- When a person conforms in order to fit in and feel accepted by others. This occurs due to their fear of rejection.
- Asch, S. E. (1951)
- Asch measured the number of times each participant conformed to the majority view. On average, about one third (32%) of the participants in each trial went along and conformed to the clearly incorrect majority. Three quarters of the participants (75%) conformed on at least one trial.
- Informational
- When a person is lacking information so looks to a group for help. Or if a situation is ambiguous the person may look to a group in order to compare behaviour and consequently conform to be accepted.
- Jenness (1932)
- On average male participants changed their answer by 256 beans and female participants changed their answers by 382 beans. These results demonstrate the power of conformity in an ambiguous situation
- Normative
- 3 types
- Internalisation
- Where people change their beliefs permanently due to the pressure of a group.
- On average male participants changed their answer by 256 beans and female participants changed their answers by 382 beans. These results demonstrate the power of conformity in an ambiguous situation
- Where people change their beliefs permanently due to the pressure of a group.
- Compliance
- Superficial type of conformity where people conform publicly by privately disagree.
- Asch measured the number of times each participant conformed to the majority view. On average, about one third (32%) of the participants in each trial went along and conformed to the clearly incorrect majority. Three quarters of the participants (75%) conformed on at least one trial.
- Superficial type of conformity where people conform publicly by privately disagree.
- Identification
- Where people change their beliefs (sometimes temporarily) to fit in with a group. Agree with beliefs only when in group.
- Internalisation
- Social influence
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