Conformity

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  • Conformity
    • Social influence
      • Normative
        • When a person conforms in order to fit in and feel accepted by others. This occurs due to their fear of rejection.
        • Asch, S. E. (1951)
          • Asch measured the number of times each participant conformed to the majority view. On average, about one third (32%) of the participants in each trial went along and conformed to the clearly incorrect majority.  Three quarters of the participants (75%) conformed on at least one trial.
      • Informational
        • When a person is lacking information so looks to a group for help. Or if a situation is ambiguous the person may look to a group in order to compare behaviour and consequently conform to be accepted.
        • Jenness (1932)
          • On average male participants changed their answer by 256 beans and female participants changed their answers by 382 beans. These results demonstrate the power of conformity in an ambiguous situation
    • 3 types
      • Internalisation
        • Where people change their beliefs permanently due to the pressure of a group.
          • On average male participants changed their answer by 256 beans and female participants changed their answers by 382 beans. These results demonstrate the power of conformity in an ambiguous situation
      • Compliance
        • Superficial type of conformity where people conform publicly by privately disagree.
          • Asch measured the number of times each participant conformed to the majority view. On average, about one third (32%) of the participants in each trial went along and conformed to the clearly incorrect majority.  Three quarters of the participants (75%) conformed on at least one trial.
      • Identification
        • Where people change their beliefs (sometimes temporarily) to fit in with a group. Agree with beliefs only when in group.

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