Psychology: Social Influence- Part 1; Conformity

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  • Psychology: Social Influence-  Part 1; Conformity
    • Conformity
      • A type of social influence where we choose to go along with the majority (Majority Influence). e.g. peer pressure or fashion trends. We can yield publicly or privately
      • Jenness' (1932) Jelly Beans
        • 1. Asked individuals to guess how many jelly beans were in a jar individually
          • 2. The group then had to arrive at a group estimate
            • 3. He interviewed the individuals after and asked them if they would like to change their estimate. Almost all changed it in line with the group estimate
      • Types of Conformity
        • 2. Identification
          • The person conforms publicly as well as privately because they have identified with the group and they feel a sense of group membership
          • The change of belief or behaviour is often temporary
          • e.g. A person might support a new football team every time they move to a new town
        • 1. Compliance
          • The person conforms publicly but continues privately to disagree
          • e.g. A person might laugh at the joke that others are laughing at while privately not finding the joke funny
          • It is the shallowest form of conformity
        • 3. Internalisation
          • The person conforms publicly and privately because they have internalised and accepted the views of the groups
          • It is the deepest form of conformity
          • e.g. A person may become a vegetarian after sharing a flat with a group of vegetarians at university
      • Explanations of Conformity
        • Normative Influence
          • This refers to instances where someone conforms in order to fit in and gain approval or avoid disapproval from other group members
            • Leads to Conformity
        • Informational Influence
          • This refers to instances where people conform because they are uncertain about what to do in a particular situation, so they look to others for guidance
            • This explanation tends to lead to internalisation
    • Social Influence: The ways in which external social factors alter behaviour


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