Psychology: Social Influence- Part 1; Conformity
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- Created on: 07-01-16 16:22
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- Psychology: Social Influence- Part 1; Conformity
- Conformity
- A type of social influence where we choose to go along with the majority (Majority Influence). e.g. peer pressure or fashion trends. We can yield publicly or privately
- Jenness' (1932) Jelly Beans
- 1. Asked individuals to guess how many jelly beans were in a jar individually
- 2. The group then had to arrive at a group estimate
- 3. He interviewed the individuals after and asked them if they would like to change their estimate. Almost all changed it in line with the group estimate
- 2. The group then had to arrive at a group estimate
- 1. Asked individuals to guess how many jelly beans were in a jar individually
- Types of Conformity
- 2. Identification
- The person conforms publicly as well as privately because they have identified with the group and they feel a sense of group membership
- The change of belief or behaviour is often temporary
- e.g. A person might support a new football team every time they move to a new town
- 1. Compliance
- The person conforms publicly but continues privately to disagree
- e.g. A person might laugh at the joke that others are laughing at while privately not finding the joke funny
- It is the shallowest form of conformity
- 3. Internalisation
- The person conforms publicly and privately because they have internalised and accepted the views of the groups
- It is the deepest form of conformity
- e.g. A person may become a vegetarian after sharing a flat with a group of vegetarians at university
- 2. Identification
- Explanations of Conformity
- Normative Influence
- This refers to instances where someone conforms in order to fit in and gain approval or avoid disapproval from other group members
- Leads to Conformity
- This refers to instances where someone conforms in order to fit in and gain approval or avoid disapproval from other group members
- Informational Influence
- This refers to instances where people conform because they are uncertain about what to do in a particular situation, so they look to others for guidance
- This explanation tends to lead to internalisation
- This refers to instances where people conform because they are uncertain about what to do in a particular situation, so they look to others for guidance
- Normative Influence
- Social Influence: The ways in which external social factors alter behaviour
- Conformity
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