Ownership and Control of the Mass Media
- Created by: Anthony_Sells
- Created on: 03-11-13 20:26
Other questions in this quiz
2. What is horizontal integration?
- companies showing interest in other forms of media
- Expanding the company
- Gradually increasing in profits
3. What is verticle integration?
- Merging with a new company
- Companies trying to control all aspects of their company
- Buying into new products
4. Why does it appear that on the surface the number of media outlets has dramatically increased?
- The prospects of new technology has brought about more channels to choose from
- All of the other options
- 30 years ago only 4 television channels existed. Now there is hundreds of channels available from digital telivision producers such as Sky or Virgin
- Because the number of owners has increased
5. Describe the pattern of news ownership according to Bagdikian
- 50 companies owned and operated 90% of the mass media controlling news
- 45 companies owned and operated 90% of the mass media controlling news
- 22 companies owned and operated 90% of the mass media controlling news
- 7 companies owned and operated 90% of the mass media controlling news
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