Ownership and Control of the Mass Media

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1. Describe the pattern of news ownership according to Bagdikian

  • 50 companies owned and operated 90% of the mass media controlling news
  • 22 companies owned and operated 90% of the mass media controlling news
  • 7 companies owned and operated 90% of the mass media controlling news
  • 45 companies owned and operated 90% of the mass media controlling news
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2. What is Currans view of the concentration of ownership in newspapers?

  • It's a positive thing
  • It's not a new phenomenon to have so little owners
  • It's a negative thing

3. The UK media industry is controlled by...

  • 13 companies
  • 5 companies
  • 10 companies
  • 7 companies

4. According to Bagdikian how many news corporations controlled the vast majority of all news media in the USA?

  • 40
  • 25
  • 50
  • 48

5. Why does it appear that on the surface the number of media outlets has dramatically increased?

  • The prospects of new technology has brought about more channels to choose from
  • All of the other options
  • 30 years ago only 4 television channels existed. Now there is hundreds of channels available from digital telivision producers such as Sky or Virgin
  • Because the number of owners has increased

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