Other questions in this quiz

2. Why does it appear that on the surface the number of media outlets has dramatically increased?

  • The prospects of new technology has brought about more channels to choose from
  • 30 years ago only 4 television channels existed. Now there is hundreds of channels available from digital telivision producers such as Sky or Virgin
  • Because the number of owners has increased
  • All of the other options

3. What is horizontal integration?

  • Gradually increasing in profits
  • companies showing interest in other forms of media
  • Expanding the company

4. Bagdikian suggests there would be how many owners of the USA's media was owned by seperate individuals?

  • 75 000
  • 25 000
  • 50 000
  • 100 000

5. Why do some sociologists suggest that this is an illusion?

  • Cultural pessimists believe that the amount of choice is actually restricted and consumer choice is a myth
  • We don't choose what is put onto TV


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