The number of media outlets has increased dramitcally in the last 30 years, suggesting an increase of choice in the media for consumers:
- increase of T.V channels - from 4 to hundreds that are available today.
- the number of free magazines and newspapers has increased substantially.
- the internet is now available to most.
However, some sociologists suggest this apparant increase of choice is just an illusion - to a point where consumer choice has actually declined.
A number of trends have lead to this contraction of choice.
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