Unit 3: Mass Media
Topic 1: The relationship between ownership and control of the mass media
You are expected to know and understand patterns and processes of media ownership, how they have changed and be able to relate these to theoretical debates on the role of media ownership. It is important to remember the synoptic nature of the course and that this ties into the other topics and relates to general themes of socialisation, active / passive audiences, identity, differentiation and power.
· Private and state ownership; public service broadcasting; recent trends in ownership and control both in the UK and globally (eg concentration of ownership; global conglomerates)
· Traditional Marxist, neo-Marxist, pluralist and postmodernist theories of ownership and control
· The ideological role of the media.
Topic 2: The new media and their significance for an understanding of the role of the media in contemporary society
You are expected to know about what new media is, how it has changed the structure of media and its effects on audiences and media producers. Link into theories about the impact of new media and understand issues of access and use. It is important to remember the synoptic nature of the course and that this ties into the other topics and relates to general themes of socialisation, active / passive audiences, identity, differentiation and power.
· The development of new media, their range and importance: multi-channel and digital television, mobile telephones, email, the Internet and Web 2.0, blogs and virtual realities
· The effects of new media and new technologies on old media
· Neophiliacs, Cultural Pessimists, Postmodernists
· Significance of new media for the changing relationship between audiences and the media. The role of the audience as creators - the rise of the amateur
· The debates about ownership and control and media effects.
· Access and usage of new media
· New Media and Democracy
Topic 3: The mass media, globalisation and popular culture
You are expected to cover topics on globalisation and culture. This will cover a large area as it covers globalisation and media structure and impact as well as theories of culture. It also includes postmodernism which relates heavily to other topics. It is important to…