The way the text/image speaks to you eg. visual, written, verbal etc.
18 of 47
Binary Opposition
The contrast between two concepts or things that create conflict and narrative
19 of 47
Objectification
To show someone in an overly sexual manner
20 of 47
Anchorage
Where words link to the suggestion in the image
21 of 47
USP
Unique Selling Point
22 of 47
FGM
Female Genital Mutilation
23 of 47
Industry
The economy of the film
24 of 47
Grossing
Total Money in the box office
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Revenue
Money
26 of 47
Blanket Marketing
Across all formats
27 of 47
Viral Marketing
All over the internet
28 of 47
Intertextuality
When a media text/form is influenced by, or make reference to, another text
29 of 47
Homage
When somebody references someone out of affection or respect
30 of 47
Convergence
Where social media is referenced on the site eg. YouTube, Twitter, FaceBook etc.
31 of 47
Synergy
How all content relates to the same demographics
32 of 47
Production Values
Amount of money spent producing a text eg. high or low etc.
33 of 47
Conglomerate
Group of companies that work together
34 of 47
Brand Identity
Establishing a unique brand which is distinguishable to the audience
35 of 47
Written Codes
Language in text
36 of 47
Cross-Media Synergy
How things are accessed on different platforms eg. Social Media, YouTube etc.
37 of 47
Social Cohesion
Grouped together as women
38 of 47
Dominant Ideology
The attitudes, beliefs, values, and morals shared by the majority of the people in a given society
39 of 47
Tabloid
Sensational news, lower class, entertainment based
40 of 47
Broadsheet
Large paper, with serious news and is more respectable
41 of 47
Middle-Market
cover serious news, but with elements of entertainment
42 of 47
Subscription
When an audience pays the industry for weekly/monthly content
43 of 47
Advertising
Promotion of a product
44 of 47
Dual Revenue Stream
2 ways of funding/creating a revenue
45 of 47
Bias
Show one side or the other
46 of 47
Media Conglomerate
Describes companies that own large numbers of companies in various mass media, such as TV, radio publishing, movies and the internet eg. Disney, Sony, Newscorp etc.
47 of 47
Other cards in this set
Card 2
Front
Who creates the media eg. BBC, Disney etc.
Back
Institution
Card 3
Front
The theme of a text eg. romance, thriller etc.
Back
Card 4
Front
How something/someone is shown due to a stereotype
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