Media Terminology 1
Audience: The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.
Connotation: A description of value, meaning or ideology associated with a media text.
Construct or Construction: As a verb, the process by which a media text is shaped and given meaning. This process is subject to a variety of decisions and is designed to keep the audience interested in the text.
As a noun, a fictional or documentary text that appears to be "natural" or a "reflection of reality" but is, in fact, shaped and given meaning through the process already described.
Critical: A reflective position on the meaning, biases or value messages of a text. Critical Viewing is the ability to use critical thinking skills to view, question, analyze and understand issues presented overtly and covertly in movies, videos, television and other visual media.
Deconstruct: To take apart, analyze, or break down a media text into its component parts in order to understandhow and why it was created.
- Created by: Donnette Fletcher
- Created on: 13-05-11 11:10
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