MASS MEDIA TERMINOLOGY

  • Created by: muneera
  • Created on: 15-01-13 09:20
Agenda setting
Controlling which issues come to the public
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Catharsis
The process of relieving tensions – for example, violence on screen providing a safe outlet for people’s violent tendencies
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Convergence
The combination of different ways of presenting a variety of types of information (e.g. text, photographs, video, film, voices, music) into a single delivery system.
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‘Copycat’ violence
Violence that occurs as a result of copying something that is seen in the media.
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Cross-media ownership
Occurs where different types of media, e.g. Radio and TV stations are owned by the same company
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Cultural effects model
The view that the media are powerful in so far as they link up with other agents of socialization to encourage particular ways of making sense of the world.
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Desensitisation
The process by which, through repeated exposure to media violence, people come to accept violent behaviour as normal.
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Gatekeepers .
People within the media who have the power to let some news stories through and stop others, e.g. editors. They therefore decide what counts as news
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Hypodermic syringe model – the view that the media are very powerful and the audience very weak. The media can ‘inject’ their messages into the audience, who accept them uncritically.
The view that the media are very powerful and the audience very weak. The media can ‘inject’ their messages into the audience, who accept them uncritically.
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Disinhibition effect
Effect of media violence, whereby people become convinced that in some social situations, the ‘normal’ rules that govern conflict and difference, i.e. discussion and negotiation, can be replaced with violence.
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News values
Assumptions about what makes an event newsworthy (i.e. interesting to a particular audience) that guide journalists and editors when selecting news items.
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Uses and gratifications model
The view that people use the media for their own purposes.
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Vertical integration
Owning all the stages in the production, distribution and consumption of a product.
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Male gaze
The camera ‘inspecting’ women in a sexual way in films and TV.
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Mass media
Agencies of communication that transmit information, education, news and entertainment to mass audiences.
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Media concentration
The result of smaller media companies merging, or being bought up by larger companies, to form a small number of very large companies.
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Moral entrepreneurs.
Politicians, religious leaders, etc., who react to sensational media reports and make statements condemning the group or activity and insist the police, courts and government take action against them.
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Selective exposure
The idea that people only watch, listen or read what they want to.
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Selective filter model
The view that audience members only allow certain media messages through.
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Selective perception
The idea that people only take notice of certain media messages.
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Selective retention
The idea that people only remember certain media messages.
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Sensitization
The process of becoming more aware of the consequences of violence.
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Other cards in this set

Card 2

Front

The process of relieving tensions – for example, violence on screen providing a safe outlet for people’s violent tendencies

Back

Catharsis

Card 3

Front

The combination of different ways of presenting a variety of types of information (e.g. text, photographs, video, film, voices, music) into a single delivery system.

Back

Preview of the back of card 3

Card 4

Front

Violence that occurs as a result of copying something that is seen in the media.

Back

Preview of the back of card 4

Card 5

Front

Occurs where different types of media, e.g. Radio and TV stations are owned by the same company

Back

Preview of the back of card 5
View more cards

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