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Card 6

Front

Cultural effects model

Back

Card 7

Front

Desensitisation

Back

Card 8

Front

Gatekeepers .

Back

Card 9

Front

Hypodermic syringe model – the view that the media are very powerful and the audience very weak. The media can ‘inject’ their messages into the audience, who accept them uncritically.

Back

Card 10

Front

Disinhibition effect

Back

Card 11

Front

News values

Back

Card 12

Front

Uses and gratifications model

Back

Card 13

Front

Vertical integration

Back

Card 14

Front

Male gaze

Back

Card 15

Front

Mass media

Back

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