Mass Media and Mass Culture

Mass Culture

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X C Q J Y X W X W R A L X S L H W H D I R
N F V Q P S L V P Y X J Y E N T C E Y B K
E G N N Q L S K X H N H R Y K N Q S W K Y
O Y A D F C O D T L J I O R H E P P O P V
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V E Q O V J R A T B A H U L R N X P A N F
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F F F U Q G B L O L O O F C T T W O D B T
I B P A F S C A Q T O G E M J K J Q B S R
A O Y M G R J H A M N E O F X T O H G V C
P K M J Q G H N J G S D V Q H B U S Q G P
O L Y N N L D I Q R E M K J N G X I F T T
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S S P A P A P I P C Y U G H H X X I I L V
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C I H A J T S A S C J U E M F R D E K Q S
S Q S X S M L W K X N L D C X F K K R G S
V G H I B H Y Q L B S O K Q T D R Y S Q K
B D B W Y V O X J G H O I X V M L X E M C

Clues

  • (?) say that the media is more diverse as the cultures are now available to everyone. Gans emphasises cultural choices available today. (10)
  • Cultural activities and productions reflected and aimed at the general masses of people (7)
  • Right wing such as (?) see mass culture as threatening high culture (6, 3, 6)
  • The culture of ordinary people. (4)
  • The culture of the upper class. (4)
  • The culture that is mainly shown in the media (4)
  • This theory argues that the media provides us with cultural artefacts, allowing us to forge our own identities through consumer choice. The internet and technology has enabled us to create our own cultures. (14)
  • Who rejected the idea of passive audiences. This person argued the three ways of interpreting messages were dominant (just accepting the message), negotiated (partial) and oppositional (rejection). (4)

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