Pluralist view on media globalisation
- Created by: ecotts
- Created on: 30-12-17 17:11
View mindmap
- Pluralist
- Intro
- Mass cultures allows people the opportunity to gain access to the media and be able to pick what culture they want to engage with
- the choice allows individuals to engage with wider ranger of cultural diverts that may have not been able to before media became so globalised
- They believe there is not such thing a popular or mass culture
- There is too much of a range of media products
- Mass cultures allows people the opportunity to gain access to the media and be able to pick what culture they want to engage with
- Opposition to marxism
- The range of media products available expand sources of entertainment rather than dumping them down
- Tomlinson
- Cultures aren't swallowed up, but there is a hybridisation of cultures
- People have so much choice of media content
- It is impossible for one master idea to dominate; people can interpret
- Difference to post-modernism
- They are quite similar in their approach
- However they do not focus on media saturation as they recognise the audience interpet text differently
- Intro
Comments
Report
Report
Report