Topic 2 Media
- Created by: HBN_18
- Created on: 26-02-19 14:15
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- Globalisation and Popular Culture
- McLuhan (1962)
- Global Village
- Media and electronic communications now operate on a global scale and so shrink barriers of space and time and so the world has become like one village or community
- Global Village
- Globalisation
- Growing interconnectedness of societies across the world
- With the same culture, consumer goods and economic interests across the globe.
- E.g
- Same information and messages exposed through media such as the internet
- This has led to popular culture
- Cultural products liked and enjoyed by the mass of ordinary people. Often associated with mass culture
- Mass Media
- A Commercially produced culture with cultural product such tabloids produced as entertainment for sale to the mass of ordinary people.
- Mass Media
- Both viewed as Low Culture
- Derogotory term to suggest these cultures are inferior compared to High Culture
- Mass Media
- A Commercially produced culture with cultural product such tabloids produced as entertainment for sale to the mass of ordinary people.
- Marcuse (2002)
- The media-generated mass culture with its emphasis on entertainment undermines peoples ability to think.
- Cultural products liked and enjoyed by the mass of ordinary people. Often associated with mass culture
- High Culture
- Usually participated in by the Elite
- A small group holding great power and privilege in society
- Cultural products seen as artistic or of literacy value
- E.g Ballet, Opera, Museums e.t.c
- Usually participated in by the Elite
- E.g
- With the same culture, consumer goods and economic interests across the globe.
- Growing interconnectedness of societies across the world
- Strinati (1995)
- Elements of high culture have now become part of popular culture
- No real distinction between the two cultures
- EXAMPLE
- Livingstone (1988)
- Found that the writers and producers of TV soap operas watched by millions saw them as educating and presenting political opinions.
- Livingstone (1988)
- Global Culture
- Cultures in different countries are becoming more alike
- Sharing similar consumer products
- Flew (2002)
- TV and the Internet have played a role in the development of global popular culture
- Kellner (1995)
- Media have power to globally produce lifestyles that increasingly become part of everyday life
- Cultures in different countries are becoming more alike
- Cultural Homogenization
- Separate characteristics of two or more cultures become blended into one uniform
- Skair (2012)
- Media spread popular culture to a global market
- This encourages a acceptance of the dominant ideology of western society
- Media spread popular culture to a global market
- Cultural Imperialism
- Imposition of Western cultural values on non-western cultures and so undermine local cultures
- This is further aided by the media such as the TV and global advertisement
- This is known as Media Imperialism
- This is further aided by the media such as the TV and global advertisement
- Fenton (1999)
- The term global disguises the domination of Western Culture over other cultures known as Cultural imperialism
- HOWEVER
- PLURALIST
- Compaigne (2005)
- Global competition is expanding sources of information not dumbing them down
- Tomlinson (1999)
- People pick n mix from both western and global cultures and their own creating a hybridisation of cultures
- EXAMPLE
- Who Wants to be a Millionaire is glocalised as seen in Slumdog millionaire
- HOWEVER
- MARXIST
- Thussu (2007)
- People are doped into passivity and are uncritically swallowing what they see
- TV News is tabloidized or more like entertainment
- Thussu (2007)
- MARXIST
- Compaigne (2005)
- PLURALIST
- Imposition of Western cultural values on non-western cultures and so undermine local cultures
- PLURALIST (In depth)
- No such thing as popular or mass culture
- Compaine (2005)
- Global competition is expanding information not dumbing it down
- Due to Citizen Journalism
- Global competition is expanding information not dumbing it down
- Tomilson (1999)
- Cultures aren't being imposed by the West but rather people Pick N Mix on western cultures and their own
- Known as Hybridization
- A process of creating a new hybrid culture when aspects of two or more different cultures combine
- EXAMPLES
- TV shows have been glocalised
- Who Wants To Be a Millionaire
- Adapted to suit the taste of local culture
- Who Wants To Be a Millionaire
- TV shows have been glocalised
- Known as Hybridization
- Cultures aren't being imposed by the West but rather people Pick N Mix on western cultures and their own
- MARXIST
- Thussu (2007)
- People are doped into passivity and are uncritically swallowing what they see
- TV News is tabloidized or more like entertainment
- Thussu (2007)
- Postmodernists
- Braudrillard (1998, 2011)
- We live in a media-saturated society
- Media images dominate and distort the way we see the world
- In a way he calls simulacra
- Media images which appear to reflect reality but have no bias
- In a way he calls simulacra
- And we identify with media images
- Media images dominate and distort the way we see the world
- We live in a media-saturated society
- EXAMPLE
- Reality TV shows Im a celebrity get me out of here
- Video-sharing sites like facebook
- However
- Marxists
- Choice alleged by postmodernists is a myth
- As transnational media conglomerates controls major media and communications
- Choice alleged by postmodernists is a myth
- Marxists
- Braudrillard (1998, 2011)
- McLuhan (1962)
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