When a company buys out or takes over a production company that does the same part of the production process as them. E.g. Disney taking over Pixar. It helps you take in more revenue and can help get rid of competition and makes you more powerful as a com
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Vertical Integration
When a company buys out a company in a different line of the production process from then. E.g Warner Bro. who can make the movie and distribute movies. Allows projects to keep ‘in house’ and not have to outsource which allows more creativity and saves mo
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Avengers Endgame Audience Profile
Avengers Endgame may play a part of Personal Relationships and Identification because of the large communities surrounding Marvel which people may use to help create or maintain friendships as well as defining their own identity with their likes and inter
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I, Daniel Blake Audience Profile
I, Daniel Blake may play a part of Surveillance as it tackles themes such as poverty and the welfare system, Personal Identity and Relationships as this movie could be used as a talking point in conversations as well as personally resonating within the au
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Above The Line Advertising
ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. = Targets many people
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Below The Line Advertising
In contrast to ATL, below the line advertising is directed to reach a small, targeted audience. BTL includes marketing activities such as brochures, direct mail, flyers, sponsorships and email campaigns. = More Personal
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Other cards in this set
Card 2
Front
Vertical Integration
Back
When a company buys out a company in a different line of the production process from then. E.g Warner Bro. who can make the movie and distribute movies. Allows projects to keep ‘in house’ and not have to outsource which allows more creativity and saves mo
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