Features of the media product that helps us identify it
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COMMERCIAL OBJECTIVES
Company's intentions e.g. Money
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CONNATION
Implied meanings
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CROSS MEDIA OWNERSHIP
When a conglomerate owns more than one type of media
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DEMOGRAPHIC PROFILES
Groups people to help target specific groups e.g. Gender
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DENOTATION
What is seen/heard
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EDITING- CONTINUNITY AND NON- CONTINUNITY
Taking out whats not needed. CONTINUNITY= editing that is invisible and natural e.g. Cutaway. NON-CONTINUNITY= editing that is obvious to create effects e.g. Montage
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HORIZONTAL INTEGRATION
Using subsidiaries to produce and promote a product
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INDEPENDENT COMPANIES
Only usually makes one type of product and has to use subsidiaries to help promote and distribute their product through a joint ensure e.g. WARP'S FOUR LIONS
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LEGAL AND ETHICAL ISSUES
Impact of regulation of media products and their effects on the audience e.g.Ofcom
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MACRO CONCEPTS
Include genre,narrative and representations
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MASS/MAINSTREAM AUIDENCE
Wide auidence
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MEDIA OWNERSHIPS
What different companies in the media sector individually own
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MISE EN SCE
Within the frame that helps imply the genre e.g. Makeup
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MODE OF ADRESS
PARENT TO CHILD = advice. TEACHER TO PUPIL= educating PEER TO PEER= informal and may be similar in age
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NICHE AUIDENCE
Small audience with specific and specialist tastes
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OPERATING MODELS
How companies perform to achieve their desired outcome
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PRIMARY RESEARCH
Carried out first hand
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PRIVATE CONGLOMERATE STRUCTURE
Company made up of smaller companies that produce a different type of media
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PRODUCTION PROCESSES
Production, distribution, exchange
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PSYCHOGRAPHICS
Values an traits of indivuals to help producers target their audience
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PUBLIC SERVICE MODELS
Like a conglomerate, but serve the public and are funded by the public e.g. BBC
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QUANTITATIVE
Numerical data
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QUALITATIVE
Non-numerical research usually open-ended questions to gain opinions
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SECONDARY RESEARCH
Existing sources of research
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SOCIO-ECONOMIC
Relationship between people and social factors e.g. Housing
27 of 33
Sounds
DIEGETIC= natural sounds NON-DIEGECTIC=post-production sound to support the narrative
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SWOT ANALYSIS
Strengths,weaknesses,opputurnites,threats
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PEST ANANLYSIS
Policitical, economic,social and technological
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SYNERGY
Two types of media that promote each other
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TECHNOLOGICAL CONVERGENCE
Devices are being used for a reason other than the purpose it was built for
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VERTICAL INTERGRATION
Conglomerate can produce, advertise,distribute t products by its subsidiaries,affiliates or joint ventures
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Other cards in this set
Card 2
Front
Features of the media product that helps us identify it
Back
CODES AND CONVENTIONS
Card 3
Front
Company's intentions e.g. Money
Back
Card 4
Front
Implied meanings
Back
Card 5
Front
When a conglomerate owns more than one type of media
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