Types of marketing and film industry key words 0.0 / 5 ? Media StudiesMarketingA2/A-levelWJEC Created by: Izabelle WilliamsCreated on: 20-03-23 22:03 a plan to reach the target audience from different platforms such as trailers as well as social media. 360 degree marketing 1 of 12 the use of social media hashtags to channel audience engagement Hashtag marketing 2 of 12 Creating interest in a product by targeting a niche audience Grassroots marketing 3 of 12 unconventional ways of advertising Guerrilla marketing 4 of 12 how normal marketing can be subverted into surprising or unexpected ways Disruptive marketing 5 of 12 promoting your media product in ways that isn't paid advertisement Organic marketing 6 of 12 a Media Company's Ownership of several businesses of the same value Horizontal Integration 7 of 12 one company that has two or more stages of production normally operated by separate companies. Vertical Integration 8 of 12 Being owned or controlled by another company Subsidiary 9 of 12 A company that owns many other companies Conglomerate 10 of 12 focus on mass media marketing to reach a large audience Above the line marketing 11 of 12 an advertising strategy where products are promoted in media other than mainstream radio or television Below the line marketing 12 of 12
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