Audience - Targetting and Appeal
- Created by: rosannaaa
- Created on: 10-04-18 12:07
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- AUDIENCE - Targetting and Appeal
- AUDIENCE PROFILING demographic (BARB)
- Female, 18-24 ABC1
- Top regions - Midlands, East Anglia, West Country
- Politics - left wing, liberal
- Professions - entertainment, home and garden, community and social care, hospitality
- Audience - Len Goodman, Mary Berry, Nigel Slater
- AUDIENCE APPEAL
- #GBBO at the beginning for young audience to interact (uses and grats)
- Recognisable presenters - especially for pre existing fans.
- Presenters attract to older audiences.
- Men and women but more females due to feminine colours and elements used
- Appeals to all ethnicities due to a range of culture in the show but more British.
- Believed they would have a smaller audience due to channel loyalty.
- AUDIENCE PROFILING demographic (BARB)
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