EXAM SECTION - MEDIA STUDIES 0.0 / 5 ? Media StudiesAudiences ASAQA Created by: karolina002Created on: 20-10-14 20:15 Audiences Group of peope who are all watching/consuming a specific media text. Also can be descirbed as users when interaction with the text e.g video game. 1 of 5 Target Audience Specific group of people that media producers or advertisers want to reach. They will usually have somehting in common, e.g gender, 2 of 5 Demographic categories Classification of audience based on statistical, measurable data such as age. 3 of 5 Psychographic Catergories Classification of audience based on their attitudes, values, beliefs, lifestyles and opinion. 4 of 5 Audience Profile Description of the audience for a particualr media product. 5 of 5
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