Section B Case Study: Harry Potter

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  • Created by: Aliyah
  • Created on: 04-01-13 18:34
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  • Media- Section B Case Study (Harry Potter)
    • E- MEDIA
      • MuggleNet- popular site that fans go on to interact with each other.
      • Official websites- Warner Bros. and Pottermore made by J.K Rowling- meeting the demands.
      • Social Networking- Twitter, YouTube and Facebook
    • BROADCAST
      • Trailers, TV Spots during big TV shows- creates enigma codes (Use Media Forms here)
      • Interviews and red carpet events- Sky1, Behind the scenes footage (DVD Releases, box sets etc)
      • Chat show interviews- mostly commercial films.
    • PRINT
      • Magazine specials- Total Film having three different covers for the main characters.
      • Billboard posters- lots of them to appeal to target audience, each character is a main focus. Image central, little text.
  • MuggleNet- popular site that fans go on to interact with each other.

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