Media Studies (language) 0.0 / 5 ? Media Studieslanguage ASAQA Created by: tamannakaurCreated on: 15-10-17 20:16 Anchorage fixing device - the text directs the reader through the signifiers of the image towards a meaning chosen beforehand by the writer of the text 1 of 15 animation pictures/words that move on the screen 2 of 15 audience share The measure of audiences viewing channels and programmes 3 of 15 Banner Ad internet adverts which contain a link to either a different section of the website or a different website 4 of 15 Banner headline page wide headline 5 of 15 Brand Image How an institution/ media product/ person is promoted to create a particular perception or belief amongst the public 6 of 15 Byline name of the writer 7 of 15 Caption Headline under a photo 8 of 15 Case Study factual example about media platforms institutions or media products. used to make a point 9 of 15 CGI Computer generated imagery . 3D Computer graphics used for special effects 10 of 15 cliff-hanger dramatic device at the end of an episode in a series which leaves the audience eager to discover what happens next 11 of 15 Codes network of signs- written artistic or behavioural which signify meanings that are culturally accepted and shared. 12 of 15 conventions conduct/practice/method that is commonly accepted and has a tradition. AGREED MEANINGS 13 of 15 Concepts ideas that can be applied to a media text to understand it 14 of 15 connotation meanings arrived at through the cultural experiences a reader brings to a text 15 of 15
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