Media Studies (language)

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Anchorage
fixing device - the text directs the reader through the signifiers of the image towards a meaning chosen beforehand by the writer of the text
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animation
pictures/words that move on the screen
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audience share
The measure of audiences viewing channels and programmes
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Banner Ad
internet adverts which contain a link to either a different section of the website or a different website
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Banner headline
page wide headline
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Brand Image
How an institution/ media product/ person is promoted to create a particular perception or belief amongst the public
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Byline
name of the writer
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Caption
Headline under a photo
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Case Study
factual example about media platforms institutions or media products. used to make a point
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CGI
Computer generated imagery . 3D Computer graphics used for special effects
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cliff-hanger
dramatic device at the end of an episode in a series which leaves the audience eager to discover what happens next
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Codes
network of signs- written artistic or behavioural which signify meanings that are culturally accepted and shared.
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conventions
conduct/practice/method that is commonly accepted and has a tradition. AGREED MEANINGS
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Concepts
ideas that can be applied to a media text to understand it
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connotation
meanings arrived at through the cultural experiences a reader brings to a text
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Other cards in this set

Card 2

Front

pictures/words that move on the screen

Back

animation

Card 3

Front

The measure of audiences viewing channels and programmes

Back

Preview of the back of card 3

Card 4

Front

internet adverts which contain a link to either a different section of the website or a different website

Back

Preview of the back of card 4

Card 5

Front

page wide headline

Back

Preview of the back of card 5
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