media studies section A

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  • media studies
    • Form
      • codes
        • a network of visual signs and their meanings that are shared and accepted.
      • conventions
        • a conduct practise of method that is shared and accepted.
      • the specific language elements used and their meanings
      • mastthead
      • skyline
      • headline
      • strapline
      • body text
      • byline
      • image
      • anchorage image
      • sub image
      • sell line
    • semiotics
      • theory of signs and their meanings
      • symbolic
      • iconic
        • representative connection
      • indexial
        • direct or associated connection
      • signifier
        • and image of something
      • signified
        • what an image means
      • denotation
        • the literal thing
      • connotation
        • what the image suggests/implies
    • audience
      • the 4 C's
        • the explorer
        • the aspirer
        • the succeeder
        • the reformer
        • the mainstream
        • the struggler
        • the resigned
      • demographics
        • A - upper middle class
        • B - middle class
        • C1 - lower middle class
        • C2 - skilled working-class
        • D - working-class
        • E - lowest level of subsistence
        • Maslows hierarchy of needs
          • what audiences gain from media texts
      • decantation theory
        • the more you see media texts the more you don't get effect by them
      • reception theory
        • interactions with texts
          • neogotional reading
            • watching but neutral
          • operational reading
            • disagreeing with whats said
        • dominant reading
          • agreeing with whats said
      • effects model / hypodermic needle
        • media is a drug
      • 2 step flow
        • passing on the message
        • 1. opinion leaders get information from a media source
        • 2. opinion leaders pass on their information and their interpretations to others
      • users and gratification theory
        • interpretations of media sources
    • institutions
      • brand image
        • how the institution show itself
      • values and ideologies
      • convergence
        • two or more types of media coming together
      • synergy
        • different elements of a company working together
      • conglomerate
        • large company that owns smaller companies
      • subsidiary
        • small companies owned by one company
      • oligopoly
        • market dominated by small companies
      • horizontal intergration
        • media company owns sections businesses in the same sector
      • vertical intergration
        • single company controls the production and supplya product
    • representation
      • how the media portrays groups events experiences ideasand topics
      • stereotypes
      • reflective view
        • reflecting reality through media texts
      • constructive view
        • the understanding of knowledge and how the worlds constructed by representations in media texts
    • narrative
      • Valdimir Propp
        • archetypical characters
        • the villain the hero the helper the princess the fartherthe dispatcher the honour the donor
      • Barthes
        • action codes
          • suspense to the text
        • enigma codes
          • gives mystery to the text
        • semantic codes
          • deeper layersmeanings
      • Todorov
        • equilibriumdistruption realisation new equilibrium
  • signifier
    • and image of something

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