Decision Making
- Created by: Ellierogers126
- Created on: 30-04-20 20:16
Other questions in this quiz
2. What is the term used to describe the fact that we have an overly positive view of our own decision making performance?
- Over positivity
- Sunk cost effect
- Overconfidence
- Loss aversion
3. Who found that distrust is an indicator of buying behaviour (shown in amygdala and insula cortex)?
- Dimoka et al (2010, 2011)
- Payne (1976)
- Klein (1998)
4. What is multiple attribute theory (Wright, 1984)?
- The quickest decision making method
- Weight attributes to select best option
- Only consider options that have multiple attributes
- Eliminate options based on a criteria
5. Which brain area is activated in relation to vulnerability (willing to be vulnerable) (Dimoka et al, 2010,2011)?
- ACC
- Amygdala
- Orbitofrontal cortex
- Insula cortex
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