Skip to content
Back to quiz
6. What does reduced ACC response to decision making show?
- More accurate decision making
- More risky decision making
- Damage to the ACC
- Less risky decision making
7. Damage to what brain area results in riskier emotion based decisions (Domasio et al)?
- Dorsolateral PFC
- Ventromedial PFC
- Frontolateral PFC
- Amygdala
8. What is prospect theory (Kahneman & Tversky, 1979, 1984)?
- Humans are not logical but we never make decisions based on emotion
- Humans are logical but we sometimes make decisions based on emotion
- Humans are not logical, we make decisions based on emotion
- Humans are logical as we never make decisions based on emotion
9. Do people over or underestimate the value of gain and loss?
- Both
- Neither
- Overestimate
- Underestimate
10. What brain area is associated with negative emotions (wariness, caution, anger, betrayal) (Dimoka et al, 2010, 2011)?
- ACC
- Insula cortex
- Amygdala
- Caudate nucleus
11. What is multiple attribute theory (Wright, 1984)?
- Only consider options that have multiple attributes
- The quickest decision making method
- Weight attributes to select best option
- Eliminate options based on a criteria
12. Why do Parkinson's patients develop gambling problems/ impulsive behaviours?
- A way of coping
- Their medication- L dopa
- It is part of their disease
- Their medication- steroids
13. What is the term for why people expect loss to reduce happiness more than gains of an equal amount would increase happiness?
- Loss aversion
- Financial state dependency
- Loss of money
- Gain aversion
14. What is the term to describe the fact that we try to lose the least amount as possible?
- Loss Aversion
- Sunk cost effect
- Overconfidence
- Minimum loss
15. Who found that distrust is an indicator of buying behaviour (shown in amygdala and insula cortex)?
- Klein (1998)
- Dimoka et al (2010, 2011)
- Payne (1976)
16. Which brain area is activated when we have fear of loss (Dimoka et al, 2010, 2011)?
- Orbitofrontal cortex
- Insula cortex
- Amygdala
- ACC
17. What is the Asian disease problem (Tversky & Kahneman, 1981)?
- The problem being framed the same for two different sets of data
- The problem is framed differently resulting in people favouring each options equally but, the data is the same
- The problem is framed differently resulting in people favouring one option over the other but, the data is the same
- The problem being framed differently for different sets of data
18. Who found that receiving a signal of trust from a stranger makes people feel more positive about them and leads to more oxytocin?
- Zak et al (2004)
- Tversky & Kahneman (1981)
- Goldberg et al (1999)
- Kermer et al (2006)
19. Who found that elimination by aspects is used by non-experts and recognition primed decision model is used by experts?
- Goldberg et al (1999)
- Klein (1998)
- Zak et al (2004)
- Payne (1976)
20. What is utility theory?
- Stolen from economics- assumes we are logical and we make decisions to maximise gain and minimise loss
- Stolen from linguistics- assumes we are logical and we make decisions to maximise gain and minimise loss
- Stolen from linguistics- assumes we are illogical and we make decisions that ultimately result in loss
- Stolen from economics- assumes we are illogical and we make decisions that ultimately result in loss