Communication and Culture Key Terms

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A S I G N I F I E R S A U S S U R E W Y U
K M B Q S E L F C O N C E P T F N M R B N
T O C T M P V K D V Y F U S I G A A O M A
G H L A E F C O N N O T A T I O N B P L Q
P O P U L A R C U L T U R E M F C N E H X
C A D D L E F V T E J M U K I A H P N Q I
S A C U L T U R A L P R A C T I C E C M P
H U F Q L I E T L B Q E T E E P J L L U G
Y E L I T E C U L T U R E V F L L E O P S
O J B K N M H I T J H M A I T J Q I S U R
U G X D Q W G P N W H G K K L A O L E K M
T G H Y M P J G X D P Y E N L H R Y D K B
H T I O D O Q V I Y U V F Q G B G M T I B
C S A O F M M G G C R E Q C R Q F Q E P X
U S I G N I F I E D S A U S S U R E X E V
L M C U L T U R A L P R O D U C T S T M X
T R N K O A A J Y I U A E H X R K V S U J
U A B K T H B U O I C W Y P K D A H V P S
R X V Q K N H T X L M K A K N W G S N N E
E L J F D U O L S E K G E G L A A D W B N
N P F S C X P V M L G T L V P S N Q E S S

Clues

  • An idea of the self-constructed from the beliefs one holds about oneself and the responses of others. For example; fat, ugly, small. (4, 7)
  • An open text is a text that allows multiple or mediated interpretation by the readers. In contrast, a closed text leads the reader to one intended interpretation. (4, 6, 5)
  • The abstract meaning or intension of a term, which forms a principle determining which objects or concepts it applies to. For example; that the connotation of a rose is love. (11)
  • The products and practices of everyday life as practised and valued by ordinary people. For example; Hip Hop, Rock music, Mc Donald’s, Nike, Starbucks. (7, 7)
  • The signified is the mental concept triggered by the signifier. When you see the signifier HORSE you think of a horse. (9, 8)
  • The signifier is the physical form of the sign; for example, a written or spoken word or a photograph. (9, 8)
  • The style and kind of living of the modern urban rich people who live according to modern western culture adopted from west. For example; opera, symphony orchestras, ballet and dance. (5, 7)
  • The things that we encounter in our daily lives. For example; places and artefacts. (8, 7)
  • The way adolescents live, and the norms, values, and practices. For example; hairstyles, behaviour and language usage. (5, 7)
  • Things people do in everyday life – such as greeting each other. For example; washing hands before eating and ‘bless you’. (8, 8)

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