Pseudo-individualisation - popular culture products give us the illusion that we are being free agents and being individual, but as all these products are standardised, none of us are really free.
Adorno considered consumers of popular culture to be "infertile and retarded."
-He believed we crave standardised and cultural products that would validate our own "standardised" lives.
-Cultural products are as understanding, dull and repetitive as work and the idea of freedom of choice and self expression is illusion- we simply immitate others.
-Our comsumption of popular culture makes us docile and apathetic which makes us easier to manipulate.
The poor are prevented from thinking by the discipline of others, the rich by their own.
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