capitalism, elitism (the bourgeoisie), working class (the proletariate), hegemony, culture industry,commodity fetishism, ideology, false class consciouness
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What is Marxism's main concern?
The power inequalities between social classes.
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Marxists see the capitalist system as the fundamental reason for what?
The power inequalities between the social classes.
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They therefore seek to challenge the...
Status quo
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And bring about what ? (3)
Social, economic and political change.
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The working class
The proletariat
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The ruling class
the bourgeoisie
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What do marxists oppose?
Capitalism
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Why do they oppose capitalism?
Because in such a system the working class (the pro) are typically the ones who provide most of the labour where as the ruling class (or bourg) are the ones who make most of the profit.
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Define hegemony.
Its the process through which 'dominant groups in society, including fundamentally but not exclusively the ruling class, maintain their dominance by securing the 'spontaneous consent' of subordinate groups including the working class.
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State one way in which the ruling class seek to secure the consent of subordinate groups?
Ideology
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Define IDEOLOGY
concerned with how we as individuals understand the world in which we live in.
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What is false consciousness?
FC refers to the idea that the working classes remain unaware of the ways in which they are being exploited by the ruling class.
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Who use the terms 'ideological state apparatus' (isa)
louis althusser
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What does 'ideological state apparatus' describe?
ISA describes the institutional vehicles through which dominant ideologies are transmitted.
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Give 4 examples of ISAs.
the family, education, the media and religious organisations.
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What can these ISAs also be seen as?
agents of socialisation.
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What does Warren Kidd (2002) state?
That the process of socialisation 'is usually seen as involving the transmission of the norms and values of a given culture.
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What are norms?
Norms are rules or standards of behaviour shared by members of a social group.
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How does Kidd define them as?
As "culturally prescribed patterns of behaviour that a society expects of its 'normal' members'
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How does Kidd define Consumer Capital?
Kidd defines cc as a culture 'where people regularly purchase ad use a variety of culture products as a matter of everyday life', pointing out that 'consumption is bound up with a capitalist economy based on the production of commodities.
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there has been a significant shift in the marketplace from simply producing goods to satisfy people's needs to ...
providing commodities that sell people a particular lifestyle.
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ISA's such as the media create what ?
false needs
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Commodities have assmed a dominant role in today's consumer culture, where they are ...
worshipped or fetishised.
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What is culture jamming?
Its a practice of subverting mass media messages, especially advertising, through artisitc satire.
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how does culture jamming seek to resist consumerism?
By refiguring logos,fashion statements and product images
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in order to raise concerns about?
about consumption,environmental damage and inequitable social practices.
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Other cards in this set
Card 2
Front
What is Marxism's main concern?
Back
The power inequalities between social classes.
Card 3
Front
Marxists see the capitalist system as the fundamental reason for what?
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