Things people do in everyday life – such as greeting each other. For example; washing hands before eating and ‘bless you’.
1 of 29
Cultural Product
The things that we encounter in our daily lives. For example; places and artefacts.
2 of 29
Elite Culture
The style and kind of living of the modern urban rich people who live according to modern western culture adopted from west. For example; opera, symphony orchestras, ballet and dance.
3 of 29
Popular Culture
The products and practices of everyday life as practised and valued by ordinary people. For example; Hip Hop, Rock music, Mc Donald’s, Nike, Starbucks.
4 of 29
Youth Culture
The way adolescents live, and the norms, values, and practices. For example; hairstyles, behaviour and language usage.
5 of 29
Meanings and Practices of Everyday Life (MPEL)
The codes and conventions that govern the way we live our lives. For example; schedules, laws, language.
6 of 29
Kinesics
Body movements and gestures regarded as a form of non-verbal communication.
7 of 29
Non-verbal Communication
Communication without the use of spoken language. Nonverbal communication includes gestures, facial expressions, and body positions.
8 of 29
Proxemics
The branch of knowledge that deals with the amount of space that people feel it necessary to set between themselves and others.
9 of 29
Self-concept
An idea of the self-constructed from the beliefs one holds about oneself and the responses of others. For example; fat, ugly, small.
10 of 29
Uses & Gratifications Theory
Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. For example; relationships, identity, entertainment and information.
11 of 29
Anchorage
The action of securing something to a base or the state of being secured. For example; when a ship is anchored to the seabed.
12 of 29
Connotation
The abstract meaning or intension of a term, which forms a principle determining which objects or concepts it applies to. For example; that the connotation of a rose is love.
13 of 29
Denotation
The dictionary meaning of a word. For example; the literal meaning of an eye is that it is something you use to see.
14 of 29
Decode
Convert a message into intelligible language. For example; when a spy has to decode a message.
15 of 29
Encode
: The production of a message in communication. It is a system of coded meanings, and in order to create that, the sender needs to understand how the world is comprehensible to the members of the audience
16 of 29
Icon
A person or thing regarded as a representative symbol or as worthy of veneration. For example; the symbol of the different religions.
17 of 29
Medium
A channel or system of communication. For example; the means by which information is transmitted between a speaker and a writer.
18 of 29
Open & Closed Texts
An open text is a text that allows multiple or mediated interpretation by the readers. In contrast, a closed text leads the reader to one intended interpretation.
19 of 29
Sign
An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.
20 of 29
Symbol
A thing that represents or stands for something else, especially a material object representing something abstract.
21 of 29
Signifier (Saussure)
The signifier is the physical form of the sign; for example, a written or spoken word or a photograph.
22 of 29
Signified (Saussure)
The signified is the mental concept triggered by the signifier. When you see the signifier HORSE you think of a horse.
23 of 29
Syntagym
A chain of signs, a unique combination of sign choices. Units may be visual, verbal or musical. The scale of the units and syntagms may range from the very large to the very small
24 of 29
Leakage
When a person verbalizes one thing but their body language does another.
25 of 29
Gait
A person's manner of walking.
26 of 29
Posture
The position in which you hold your body upright against gravity while standing, sitting or lying down.
27 of 29
Dress Codes
Set of rules specifying the type of clothing to be worn by a group or by people under specific circumstances.
28 of 29
Orientation
The way you stand in relation to the listener.
29 of 29
Other cards in this set
Card 2
Front
The things that we encounter in our daily lives. For example; places and artefacts.
Back
Cultural Product
Card 3
Front
The style and kind of living of the modern urban rich people who live according to modern western culture adopted from west. For example; opera, symphony orchestras, ballet and dance.
Back
Card 4
Front
The products and practices of everyday life as practised and valued by ordinary people. For example; Hip Hop, Rock music, Mc Donald’s, Nike, Starbucks.
Back
Card 5
Front
The way adolescents live, and the norms, values, and practices. For example; hairstyles, behaviour and language usage.
Comments
No comments have yet been made