Blackpool Case Study

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Where is Blackpool?
Lancashire, North-West England
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How many tourists visit Blackpool each year?
Around 13 million (in most recent years)
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What makes Blackpool a popular tourist destination?
>Pleasure Beach theme park is the UK's most visited tourist attraction >Blackpool Illuminations in Autumn since 1879 >Sandy beach and its piers >Concerts and shows
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How did tourism grow in Blackpool?
In Victorian times, seaside holidays became fashionable for the wealthy. In mid-19th century, railway linked Blackpool to Manchester. Factory workers poured into Blackpool on Bank Holidays. Annual paid holidays- people spent a week each year there.
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When did tourism begin to decline?
In the 1960s it stagnated, but it really began to decline in the 1990s.
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Why did tourism decline?
>Overseas competition - more reliable weather, cheap flights, package holidays >Parts of Blackpool became 'run-down'. This turned it into a destination for stag and hen parties, putting off many family visitors.
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What were some of the consequences of tourism decline?
>1000 hotels closed and low occupancy meant that there was a lack of money to spend on improvements >Between 1990-1999 visitor numbers dropped from 17 million to 11 million >Seasonal unemployment and low wages
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How has Blackpool been regenerated?
>Beaches cleaned up and facilities improved >Sand extraction has been reduced further up coast, reducing beach erosion >Blackpool Illuminations extended into Autumn >Promoting off-season events e.g. conferences, festivals >New theme park rides
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How effective have the strategies been?
Not very: >Average hotel occupancy rates remain below 25% >Will likely have to rely on day trippers and people who stay for a few nights >Blackpool is too big for a small solution and suffers from image problems, e.g. unemployment, deprived areas.
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Card 2

Front

How many tourists visit Blackpool each year?

Back

Around 13 million (in most recent years)

Card 3

Front

What makes Blackpool a popular tourist destination?

Back

Preview of the front of card 3

Card 4

Front

How did tourism grow in Blackpool?

Back

Preview of the front of card 4

Card 5

Front

When did tourism begin to decline?

Back

Preview of the front of card 5
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