Understanding Human Behaviour

  • Created by: jane
  • Created on: 13-01-14 18:36

Behavioural Approaches

Key words:

-Behavioural approach: an approach that says most of our behaviour is learned. it can be unlearned and re-learned, using reinforcement (rewards).

- Behaviour modification programme: using behavioural approaches to change someone's behaviour.

- Reinforcement: something (like a reward) that follows someone doing something, which makes that behaviour more likely to happen again.

- Positive reinforcement: reinforcement by something pleasant happening.

- Negative reinforcement…


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