Measuring strength of attraction to celebrity

Measuring strength of attraction to celebrity   •Celebrity Attitude Scale (McCutcheon 2002). 23 items scored 1-5 •Forms 3 subscales / dimensions: –Entertainment / social –Intense personal –Borderline pathological   Entertainment Social   •Fans are attracted to a favourite celebrity because of their perceived ability to entertain and become a social focus. • Sores on 10 of the items in the scale such as: –“I love to talk with others who admire my favourite celebrity” –“I like watching…