Key concepts

Key Concepts

Media Audiences: Any media text is created for a particular audience and will usually appeal most to this particular target audience.

Media Representations: All media texts are representations of reality and you will need to be able to identify what representations of people, place, time etc are being established within a text and how these are emplpoyed to create meaning. They may be stereotypes or they may be complex representations but it is important to remember that they have all been constructed to appeal to a particular target audience.

Media Institutions: A media text is made by a particular media institution and this will also affect the way that it is constructed and the meaning it communicates. It may also affect audience expectations. A new release from a…