Human psychologist, Abraham Maslow, says our actions are motivated in order to achieve certain needs. This concept was first introduced in his paper, 'A Theory of Human Motivation', in 1943.
His hierarchy of needs suggests that people are motivated to achieve basic needs before moving onto more advances needs. The orignal hierarchy of needs, five stage model included:
Biological and Physiological needs - air, food, drink, shelter, warmth, sex and sleep.
Safety needs - protection from elements, security, order, law, limits, stability
Social needs - feelings of belonging and love, family, affection and relationships.
Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibilty
Self-Actualisation needs - realising personal potential, self-fulfillment, seeking personal growth and peak experiences.
Maslows theory is presented in a pyramid, with basic needs at the bottom and advanced needs at the top.
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