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  • Media Revision Mind Map
    • Theories
      • Enigma code by Roland Barthes
        • “a person of puzzling or contradictory character.”
        • the story hides the truth from the audience and gives little clues throughout the film, to maintain mystery and it will make the audience want to know more and guess the end result
      • Encoding and Decoding by Stuart Hall
        • Media texts are interpreted in different ways, based on personality traits and cultue
        • Audience take an active role in decoding the message
        • A message is encoded and the audience interpret it with regards to how they see it
      • Two Step Flow Theory
        • The mass media spreads media to opinion leader and they share it to individuals via social media etc.
    • Key Concepts
      • Representation
        • Who is being represented and how?
        • Who has created the representation?
        • How does it fit with dominant ideology?
        • Who does it benefit?
        • What has been left out?
      • Institution
        • iBop
          • Institution
          • Power
          • Ownership
          • Untitled
          • Brand Values
      • Forms
        • SAM SLATCARD
          • Shots
          • Angles
          • Movement
          • Sound
          • Lighting
          • Typography
          • Colours
          • Anchorage
          • Address
          • Dress
          • Register
      • Audience
        • Type of Audience
        • Reception
        • Users and Gratifications
        • Power
        • Advertisers
        • Cultivation and Effects
          • How are audiences changed over time and if other factors affect it
            • Moral panic
            • Violence
            • Shock and Awe
    • Platforms
      • E-media
        • Most interactive, with social media and forums on website
        • Most compelling for younger generations
        • Allows  audiences to make their opinions public
        • Audience has power because they can share it themselves
        • Informative and entertaining
      • Broadcast
        • Most Passive
        • Radio and television
          • Most likely to link to the hypodermic needle
        • Widest coverage of people from all ages and demographics
        • Mostly entertaining
      • Print
        • Can be seen as dated
        • Newspapers, magazines and posters
        • Most official and reliable but can be biased
        • Alerts the public of what's going on in the world
        • Becoming more modern and relaxed
        • Mostly informative, but can be entertaining
    • Terminology
      • Key Terms
        • Marxism
        • Moral Panic
        • Intertextuality
        • Demographics
        • Psychographics
        • Mise-en-scéne
        • Semantics
        • Stereotype
        • Untitled
    • Narrative Theories
      • Linear Narrative
      • Circular Narrative
      • Todorov's theory, an equilibrium and then it is disrupted and then returns with resolution.
      • Propp's character theory: Hero, Villain and Princess(reward)
        • Hero is branded, Villain is overcome and state of disorder is settled
      • Binary Opposite: Good vs Evil
  • Hypodermic Needle
    • Audience is  passive and information and ideas are "injected" into their mind
    • Theories
      • Enigma code by Roland Barthes
        • “a person of puzzling or contradictory character.”
        • the story hides the truth from the audience and gives little clues throughout the film, to maintain mystery and it will make the audience want to know more and guess the end result
      • Encoding and Decoding by Stuart Hall
        • Media texts are interpreted in different ways, based on personality traits and cultue
        • Audience take an active role in decoding the message
        • A message is encoded and the audience interpret it with regards to how they see it
      • Two Step Flow Theory
        • The mass media spreads media to opinion leader and they share it to individuals via social media etc.

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