Equilibrium: - stability within a story. Can get disrupted and usually restored at the end of the story.
Chiaroscuro: - lighting with a high constrast between light and dark. Used to draw/emphasise attention towards a particular part of a text or to create atmoshere.
Low key lighting: - lighting that features many shadows to create chiaroscuro mise en scene.
Convergence: - the combination of several media technologies into one medium.
Polysemy: - the way that all images can be interpretated in a variety of differnet ways. The more anchorage it is given, the less open it is to polysemy.
Synergy: - the use of one product to make another more successful. e.g. like the film? By the toothpaste!
Anchorage: - Fixing of meaning. e.g. the text anchors the meaning of an image.
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