Key concepts
- Created by: Bethan
- Created on: 21-05-14 14:07
View mindmap
- Key concepts
- Audience
- Demographics
- Age
- Gender
- Socio economic
- Religion
- Class
- Psychographics
- Mainstreamer
- Reformer
- Explorer
- aspirer
- Succeder
- struggler
- Free spirit
- Nesters
- Funseekers
- Leaders
- Followers
- Rebels
- Uses and Gratifications
- Information
- Personal identity
- Social interaction
- Entertainment
-
Richard Dyer proposed that media texts appealed to audiences by making up for some of the deficiencies of modern life
- Community – real communities are breaking down, so the media create imagined communities
- Intensity – most people’s lives consist of routine, such as going to work or college, raising families
- Abundance – people can drop whatever they’re doing and pursue adventures without any apparent financial cares-love to see exotic locations and lifestyles that contrast with our own.
- Transparency – in most narratives, motives are laid clear and, unlike in real life, all the answers are (usually) provided.
- The daily routines of most people’s lives are tiring. Media texts with a lively and bright/ colourful layout can be said to have energy.
- Demographics
- Institution
- 7 features that shape media institutions
- Finance
- Production practices
- Technology
- Legislations
- Circulation
- Audience construction
- Audience Use
- Ideologies
- clear ideology (ideas or belief)
- Political bias
- Left wing (liberal)
- support pro-community ideas, the welfare state, pro-immigration attitude
- Right wing (conservative
- Left wing (liberal)
- Synergy
- when two corporations work together for their advantage
- Brand image
- producer may have a specific brand image that it wants to maintain
- institutions may have high production values whereas some makers of low-budget horror have famously low production values
- Commercial television, where the content is funded by advertisers and commercial breaks; commercial sponsorship or product placement
- Public Service Broadcasters, like the BBC, are funded through public donations or obligatory charges
- Regulatory bodies
- OfCom (the Office of Communicati ons) are responsible for regulating the broadcast industry.
- Most of the main television channels, for example, have a remit as a Public Service Broadcaster (PBS). This means that they have to perform certain duties, such as informing and educating the public and catering for children
- 7 features that shape media institutions
- Representation
- Relationship between reality and the representation
- The reflective view suggests that the media is exposing the truth of the matter,
- intentional view suggests the representation will have an intended meaning
- constructionist view sees a representation as never being the truth and investigates some of the influences that the processes of production has over the representation.
- Stereotypes
- Some texts will use stereotypes to simplify the narrative (e.g. the villain is completely unsympathetic), or to poke fun at people school nerd).
- A text could conform to (support) social stereotypes, for example, that women always look after the home and children.
- Text can also subvert (go against) these stereotypes, for example presenting women as strong, independent and powerful
- Social and political influence
- The ideology (or business plans) of the institution can also affect representation
- Political parties or leaders can be represented in positive or negative ways, depending on the political bias of the institution.
- Due to Globalisation, western texts are dominating the world market. As a result, western representations have more influence in the world.
- Verimisilitude
- Media products are intentionally:
- Cropped
- Branded
- Self censored
- Written
- Relationship between reality and the representation
- Audience
- Media forms
- Key concepts
- Audience
- Demographics
- Age
- Gender
- Socio economic
- Religion
- Class
- Psychographics
- Mainstreamer
- Reformer
- Explorer
- aspirer
- Succeder
- struggler
- Free spirit
- Nesters
- Funseekers
- Leaders
- Followers
- Rebels
- Uses and Gratifications
- Information
- Personal identity
- Social interaction
- Entertainment
-
Richard Dyer proposed that media texts appealed to audiences by making up for some of the deficiencies of modern life
- Community – real communities are breaking down, so the media create imagined communities
- Intensity – most people’s lives consist of routine, such as going to work or college, raising families
- Abundance – people can drop whatever they’re doing and pursue adventures without any apparent financial cares-love to see exotic locations and lifestyles that contrast with our own.
- Transparency – in most narratives, motives are laid clear and, unlike in real life, all the answers are (usually) provided.
- The daily routines of most people’s lives are tiring. Media texts with a lively and bright/ colourful layout can be said to have energy.
- Demographics
- Institution
- 7 features that shape media institutions
- Finance
- Production practices
- Technology
- Legislations
- Circulation
- Audience construction
- Audience Use
- Ideologies
- clear ideology (ideas or belief)
- Political bias
- Left wing (liberal)
- support pro-community ideas, the welfare state, pro-immigration attitude
- Right wing (conservative
- Left wing (liberal)
- Synergy
- when two corporations work together for their advantage
- Brand image
- producer may have a specific brand image that it wants to maintain
- institutions may have high production values whereas some makers of low-budget horror have famously low production values
- Commercial television, where the content is funded by advertisers and commercial breaks; commercial sponsorship or product placement
- Public Service Broadcasters, like the BBC, are funded through public donations or obligatory charges
- Regulatory bodies
- OfCom (the Office of Communicati ons) are responsible for regulating the broadcast industry.
- Most of the main television channels, for example, have a remit as a Public Service Broadcaster (PBS). This means that they have to perform certain duties, such as informing and educating the public and catering for children
- 7 features that shape media institutions
- Representation
- Relationship between reality and the representation
- The reflective view suggests that the media is exposing the truth of the matter,
- intentional view suggests the representation will have an intended meaning
- constructionist view sees a representation as never being the truth and investigates some of the influences that the processes of production has over the representation.
- Stereotypes
- Some texts will use stereotypes to simplify the narrative (e.g. the villain is completely unsympathetic), or to poke fun at people school nerd).
- A text could conform to (support) social stereotypes, for example, that women always look after the home and children.
- Text can also subvert (go against) these stereotypes, for example presenting women as strong, independent and powerful
- Social and political influence
- The ideology (or business plans) of the institution can also affect representation
- Political parties or leaders can be represented in positive or negative ways, depending on the political bias of the institution.
- Due to Globalisation, western texts are dominating the world market. As a result, western representations have more influence in the world.
- Verimisilitude
- Media products are intentionally:
- Cropped
- Branded
- Self censored
- Written
- Relationship between reality and the representation
- Audience
- Mise en scene
- Lighting
- Low key
- key light and reflector
- Horror
- key light and reflector
- High key
- Comedy
- three-point lighting uses a key light, a fill light, and a back light for illumination
- Low key
- Sound
- Diagetic
- non diagetic
- Ambient sound
- Soundtrack
- Mise en scene
- Camera Angles
- High (establ ishing shot)
- Low
- Birseye
- Wormeye
- Panning
- Camera shots
- Over the shoulder
- Tracking
- Point of view
- Medium close up
- Close up
- Long shot
- editing
- Pace of editing
- Cross cut editing
- Genre
- Horror
- Comedy
- romance
- hybrids
- Narrative
- Enigma codes
- Used to intrigue the viewer
- Retardation
- Holding back key information
- Elipsis
- editing out the boring bits
- Propps theory
- villan
- Donor
- Dispacher
- Helper
- Princess
- Hero
- Todorov's theory
- Equilibrium
- Calm
- Disequilibrium
- Disruption and unbalance
- New Equilibrium
- new balance/ calm state
- Equilibrium
- Enigma codes
- Key concepts
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